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Friday, February 27, 2009
The Independent Florida Alligator
The Alligator is a student newspaper serving the University of Florida. It's tag-line is "We Inform. You decide." The Alligator offices are located at 1105 W. University Ave. Visit www.alligator.org for more information
NYT: The Ethicist
New about ethics, including commentary and archival articles published in the The New York Times can be found here.
Things heard in Juniper Park
Besides using pop neurology to help shape it's ad campaigns, the agency is also know for arguing that marketing is about authenticity. According to their website, "We're transitioning from an era of "Image marketing" to an era of "Substance marketing."
Thursday, February 26, 2009
Tweeter-ing?
Are you a microblogger - someone who broadcasts one-sentence updates about themselves? The best known of these microblogging engines is Twitter, a service that lets people mass-mail short entries (aka "Tweets") in real time to their friends. Facebook also contains a similar feature called "status update."
Users of social networking tend to cluster around age 25. A recent survey also found that microbloggers are more likely to live in cities than the average internet user.
(Re)Birth of Buzzwire
The Denver-based start-up company Buzzwire is unveiling a new sire for cellphone users that will tap their collective preferences to create a guide to the best Web content for mobile users. Their aim to to direct readers to the best Web content, and to help publishers lure readers. The mobile industry is behind this mission because it's a chance to test different approaches and see how customers respond.
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