Sunday, March 1, 2009

Why iPhone Users are Willing to Pay


The best-selling computer book so far this year is "iPhone: The Missing manuel." What's interesting isn't the book, but that it's the most popular because it's a downloadable application for the iPhone, which indicates that iPhone users are willing to spend money according to Saul Hansell of the NYTs. He argues that Apple has created an environment that makes buying digital goods easy and common. Basically, by creating an infrastructure that supports one-click purchases of songs and videos, it is easy to add applications in the same paradigm.

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